WEST DES MOINES, Iowa — Grocery inflation continues to pressure household budgets, but regional supermarket chains are fighting back with aggressive holiday promotions.
Hy-Vee has introduced an updated Holiday Meal Deal designed to feed a family of 10 for under $35, undercutting its previously announced $39 bundle and matching national discount retailer pricing.
Key Takeaways
- Ultra-Low Cost: The complete bundle feeds 10 people for under $35, breaking down to less than $3.50 per person.
- Comprehensive Bundle: The package features 26 items, including up to a 12-lb. frozen turkey, fresh produce, baking goods, and traditional sides.
- Flexible Availability: The deal runs in-store and online from November 2 through December 24, alongside a gluten-free option for $50 or less.
According to Anna Stoermer, Executive Vice President and Chief Merchandising and Retail Officer at Hy-Vee, the pricing adjustment directly targets consumer demand for affordability during the winter holidays.
“Hy-Vee is dedicated to helping families put more food on their tables, now for less than $3.50 per person,” said Stoermer. “We know customers are especially focused on value this holiday season, and the new Hy-Vee Holiday Meal Deal makes it even easier to feed more people for the lowest price.”
Inside the 26-Item Holiday Bundle
The newly expanded meal kit includes all the raw ingredients required to prepare a traditional feast from scratch. Shoppers receive a frozen turkey up to 12 pounds alongside canned goods, baking supplies, and fresh produce.
The complete itemized list included in the bundle features:
- Main Course & Produce: One Hy-Vee Frozen Turkey (up to 12 lbs.), a 5-lb. bag of One Step Russet Potatoes, a 12-oz. bag of Ocean Spray Fresh Cranberries, and three fresh sweet potatoes.
- Canned Goods & Sides: Three 14.5-oz. cans of cut green beans, three 15.25-oz. cans of whole kernel golden corn, a 10.5-oz. can of cream of mushroom soup, and a 6-oz. bag of salted crispy onions.
- Baking & Pantry Staples: Two 8.5-oz. boxes of corn muffin mix, a 10-oz. bag of mini marshmallows, two gravy mix packets, two 6-oz. stuffing mix boxes, a 15-oz. can of pumpkin, and a 12-oz. can of evaporated milk.
- Dessert & Bread: One frozen pie crust, an 8-oz. container of original whipped topping, and a 12-count package of brown & serve white dinner rolls.
Additional Holiday Promotions Across the Midwest
Operating more than 540 business units across nine Midwestern states, the employee-owned grocer is supplementing the core meal deal with additional promotions. Shoppers can take advantage of a “buy a ham, get a turkey free” offer running throughout November at all store locations.
For those preferring pre-made options, Hy-Vee is taking orders for fully prepared heat-and-eat meals serving parties from 2 to 12. Thanksgiving orders remain open until 11:59 p.m. on November 24, while Christmas orders run through December 22. Customers can schedule home deliveries or pick up meals directly from local stores ahead of holiday closures.
As retail chains battle for consumer loyalty, aggressive loss-leader pricing on holiday staples provides a clear differentiator. By packing 26 distinct items into a sub-$35 bundle, Hy-Vee is ensuring regional shoppers have access to cost-effective holiday meals without sacrificing tradition.
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