good2grow Partners with Macy’s Thanksgiving Day Parade for Centennial Trip Sweepstakes

ATLANTA, GA, August 31, 2026 — Getting kids to pay attention to healthy drinks is hard enough, but getting them excited about the packaging is where good2grow has carved out an absolute empire. Known for those collectible 3D character spouts sitting on store shelves, the brand is stepping way past the beverage aisle this fall.

The company just announced an official partnership with the Macy’s Thanksgiving Day Parade as the iconic holiday march prepares for its massive 100th anniversary edition this November.

To celebrate the centennial milestone, good2grow is launching a nationwide sweepstakes aimed at sending a family of four straight to Manhattan for the main event on November 26. Running from September 1 through October 31, the promotion offers a grand prize package valued at roughly $5,000.

It covers roundtrip airfare, hotel accommodations, and four prime grandstand tickets right outside Macy’s Herald Square. Parents can enter at no cost through the official portal at good2growsweepstakes.com.

This partnership is a logical step for the Atlanta-based company. Fresh off securing spot No. 4774 on the 2026 Inc. 5000 list of fastest-growing private companies, good2grow has been doubling down on experiential campaigns.

“We’re always looking for meaningful ways to connect our fans to our brand beyond just our products,” noted Gunnar Olson, CEO of good2grow, in the official release. He added that aligning with a multi-generational family tradition like the parade makes total sense for their core demographic.

Here is what the sweepstakes package actually includes for the lucky winning family:

• Grandstand Seating: Four reserved seats at Macy’s Herald Square for the 100th parade march.
• Travel & Lodging: Roundtrip airfare and hotel accommodations in New York City.
• Valuation: Total estimated prize value sits at approximately $5,000.
• Entry Window: Entries are open online from September 1 through October 31, 2026.

By pairing its spill-proof, character-topped juices with massive pop-culture milestones—ranging from Hot Wheels Monster Trucks Live to the Macy’s Parade—the brand continues to turn routine grocery runs into lifestyle touchpoints.

Whether you care about the character caps or not, scoring free grandstand seats at Herald Square is definitely worth two minutes of typing in your email address.

With products already stocked nationally across Target, Walmart, and CVS, expects to see heavy promotional signage hitting retail endcaps over the next two months as the centennial parade approaches.