KINGSTON, Jamaica — Trying to run an online business in the Caribbean has historically been an absolute headache.
If you are a small merchant in Jamaica trying to sell your products to the massive diaspora in the US or Europe, you are usually forced to cobble together a messy patchwork of limited third-party payment processors, expensive local courier services, and clunky international shipping schemes.
To be frank, it is exhausting, and it has kept some of the region’s best entrepreneurial talent locked inside local borders.
But a new player is stepping up to try and simplify the whole mess. Officially launched on July 31, 2026, a new digital ecosystem called Brigiz is promising to streamline everything under a single, unified platform.
Spearheaded by Co-Founder and CEO Vincent Barnett, Brigiz is pitching itself as an all-in-one marketplace built specifically by business owners, for business owners. The core mission? To easily connect local Jamaican businesses with customers right down the street, while simultaneously giving them the infrastructure to export overseas without the usual logistical nightmares.
What makes this setup particularly interesting is that it is not just another basic business directory.
According to the platform’s initial launch details, Brigiz is integrating several key layers of business infrastructure directly into its mobile application:
- Integrated Logistics: A seamless export channel connecting Jamaica directly to the United States and global markets.
- Dual-Sided Marketplace: A dedicated portal for both physical products and local services, meaning a local plumber can book appointments on the same app where an artisan sells handmade goods.
- Secure Financial Settlement: A built-in payment processor designed to handle multi-currency transactions and fast local bank deposits.
- Hyper-Local Discovery: Location-aware search tools that allow nearby tourists or locals to discover verified brick-and-mortar storefronts instantly.
The platform is currently rolling out a “Founding Business” initiative, urging early-adopting Jamaican entrepreneurs to claim their profiles before the heavy public push begins.
Early sign-ups are promised a verification badge, priority placement in search listings, and early access to upcoming features. It is a smart play to build up supply-side density before trying to lure in the masses of everyday shoppers.
As far as I can tell, the real test for Brigiz will not be whether they can build a beautiful, functional app—it will be whether their physical shipping and payment clearance backends can handle the realities of Caribbean infrastructure.
If they can pull it off, they might just unleash a massive wave of micro-exports from Kingston to the rest of the globe.
The app is currently live and available for download on both the Apple App Store and Google Play.
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