Be LOVE Launches Power + Restore Clear Protein Beverage U.S. Nationwide

AUSTIN, Texas, July 13, 2026 — Let’s be honest—traditional protein shakes are kind of a chore to drink. They’re thick, they’re chalky, and they usually require a blender bottle you inevitably forget to wash.

Kurt Seidensticker, the guy who essentially willed the collagen category into a billion-dollar empire with Vital Proteins, is betting you’re tired of the sludge. His functional wellness brand, Be LOVE™, is making an aggressive play into the protein space with a new line called Power + Restore™.

This isn’t another heavy meal replacement. It’s a clear, light, ready-to-drink beverage designed to slide into your day without the bloat. Think of it as flavored water, but with a serious nutritional punch.

The brand formally rolled out the U.S. nationwide launch on Sprouts shelves and online, pitching a formula that blends clear whey isolate with collagen peptides.

Frankly, the move makes sense—consumers want protein, but they don’t necessarily want to feel like they just drank a liquid brick after a mild midday workout.

The Quick Specs: What’s Inside the Can

• The Protein Blend: Each BPA- and PFA-free can packs 15 grams of protein, combining 13g of clear whey protein isolate with 5g of collagen peptides.
• Daily Micronutrients: Includes 100% of your daily value of Vitamin C, Zinc, and essential B-vitamins for active recovery.
• Clean Nutrition: Exactly zero sugar, non-carbonated, and absolutely no artificial colors, sweeteners, or flavors.
• Nostalgic Flavors: Launches with six fruit-forward varieties, including Strawberry Swirl, Orange Dream, Peach Mango, and Sprouts-exclusive flavors Rocket Pop, Lemon Drop, and Cherry Vanilla.

Beyond the macros, there’s a social-impact angle that feels rare for a startup beverage company. Through a partnership with GivePower, every single purchase of a Be LOVE™ beverage translates to ten people receiving clean drinking water for a day via solar-powered desalination systems. It’s a smart positioning play that actually does some good.

You can find the full lineup retailing now on Amazon and directly through drink.love.

Will this convince the hardcore, iron-pumping gym crowd to ditch their heavy-duty shaker cups? Probably not. But for the casual consumer looking to easily hit their daily protein targets without the chalky aftertaste, this clear alternative might just change how we look at daily supplementation. It’s refreshing, it’s light, and it doesn’t taste like chalk.