Pita Pit USA and Thor’s Skyr have announced a strategic partnership aimed at expanding Pita Pit’s menu offerings and reinforcing its commitment to the delivery of nutritious, protein-rich options to customers across the United States.
Pita Pit is a Mediterranean fast-casual brand specializing in made-to-order pita sandwiches while Thor’s Skyr is a American-made Icelandic yogurt brand.
The partnership will bring a new line of protein-packed smoothies featuring authentic Icelandic skyr. Sauces with flavorful new options have been developed by Thor’s Skyr for new protein-enhanced snacks.
The Partnership also sees Pita Pit USA’s President and CEO becoming the new CEO of Thor’s Skyr. A dual leadership the announcement affirms will enable both brands to leverage shared expertise and resources for mutual growth.
This partnership is about more than just adding products to our menu – it’s about innovation,
said Pita Pit USA’s President and CEO, Peter Riggs.
Peter further shared that Thor’s Skyr’s dedication to health-conscious, protein-rich foods aligned perfectly with Pita Pit’s mission.
We’re creating a culinary experience that blends Icelandic traditions with American innovation,Our product line, including unique flavors like Key Lime & Coconut and Coffee, will bring something truly distinctive to Pita Pit’s menu.
said Unnar Danielsson, Co-Founder of Thor’s Skyr.
Pita Pitt is headquartered in Coeur d’Alene, ID, Pita Pit USA 4.0, Inc., currently has 68 locations across the US, including locations in Alaska.
Customers of Pita Pit can also download the Pita Pit Rewards app for iOS and Android, where they can earn and redeem rewards.
SOURCE Pita Pit
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