Hershey Broadens Candy Collection with Sour Strips Purchase

The Hershey Company has acquired Sour Strips, a fast-growing sour candy brand, for an undisclosed amount.

Sour Strips was founded in 2019 by social media personality Maxx Chewning and is known for its sour candies with innovative branding.

The acquisition expands Hershey’s presence in the sour candy category and reaches new consumers for snacking occasions.

The acquisition of Sour Strips expands Hershey’s offerings within our growing sweets portfolio with a product that is beloved by consumers,We’re energized to welcome Maxx and the Sour Strips team to Hershey as we relentlessly accelerate our growth in sweets.

said Mike Del Pozzo, President, U.S. Confection, The Hershey Company.

Maxx Chewning will continue to lead marketing and innovation efforts for the brand.

Hershey’s brands include Hershey’s, Reese’s, Kisses, Kit Kat®, Jolly Rancher, Twizzlers and Ice Breakers, and salty snacks including SkinnyPop, Pirate’s Booty and Dot’s Homestyle Pretzels.

The Hershey Company has over 20,000 employees and operates in approximately 80 countries with over 90 brand names, including Hershey’s, Reese’s, and Kit Kat.

The acquisition is part of Hershey’s growth strategy in the sweets portfolio.

SOURCE The Hershey Company