FØRTE Announces Massive Fall Expansion into Whole Foods and Sprouts Following Texas Launch

[Texas, June 18, 2026] — If you’ve ever wandered the freezer aisle at Costco, you know the “healthy” dessert trap. It usually involves a box promising high protein but delivering a chemical aftertaste of erythritol or stevia that lingers for hours.

FØRTE is betting that you’re tired of the compromise. The Plymouth-based frozen novelty brand officially landed in Texas warehouses today, bringing a Chocolate Fudge bar that boasts 10g of protein and—crucially—only eight ingredients.

The strategy here isn’t just about selling snacks; it’s about solving a specific market failure. According to a 2025 Numerator report, there is a massive 10-point gap between consumers who want more protein and those who actually buy protein-fortified desserts. Why? Because most of them taste like flavored drywall.

FØRTE’s entry into the Texas market serves as a pilot for a much larger national play, focusing on “protein density” (3.64g per fl oz) and a total lack of artificial sweeteners. It’s a clean-label gamble in a category usually defined by complex sugar alcohols.

Retail Rollout & Nutritional Profile

Honestly, the “eight ingredients” claim is the real headline for the label-readers among us. By stripping away the stabilizers and “fake” sugars that plague brands like Halo Top or Nick’s, FØRTE is positioning itself for the Whole Foods crowd before it even hits those shelves.

The dual-protein blend manages to keep the texture “decadent”—their words, but the nutritional density backs up the claim—while keeping the carb count at a respectable 11g. It’s a lean profile that doesn’t rely on the usual chemical crutches.

The Texas launch is just the opening salvo. Speaking of the announcement, the brand confirmed that a broader invasion of the Midwest and specialty grocers like Sprouts Farmers Market and Whole Foods is slated for this fall.

For those who aren’t fans of fudge, the brand plans to drop Vanilla and Birthday Cake flavors later this year, with a larger “2027 flavor blitz” already in the works.

Why does this move matter now? We are seeing a massive shift in the “Better-for-You” (BFY) space where “low calorie” is being replaced by “high utility.” Shoppers want their indulgence to do double duty.

If FØRTE can prove that a 10g protein bar can coexist with a clean ingredient list without tasting like a lab experiment, the “protein gap” in the freezer aisle might finally start to close. Texas is the testing ground; the rest of the country is next.