Spearheading the exercise Rhea Yaw Ching, corporate vice president, sales and marketing will unveiled the new brand mission: “Enable people to transform their lives by providing them with leading communications technologies and services that inspire them to achieve.”
Since Columbus’s entry into the Caribbean in 2005 under the brand Flow, the company has been actively constructing and deploying its digital network, the infrastructure that provides its superior video service, unmatched broadband and affordable telephone service. Trinidad will be 100% converted in just one year, Jamaica, a country of almost 2.7 million people has surpassed the 50% mark of homes constructed, and recent acquisitions: Grenada in 2008 is 80% rebuilt, and Curaçao in 2010 is already 30% complete. The company promises continued investment in the region.
The writer believes this will be a proper move seen that a unified brand across the region presents better management of regional marketing efforts and it is only left up to The Jamaican operations which has presented the brand in a great light to present this new Logo to us effectively.
Columbus Communications Inc.