Animoca Brands, a Web3 company, has officially expanded into the Middle East with a new office in Dubai, United Arab Emirates.
The announcement indicates that the move is designed to meet the evolving demands of Web3 organizations seeking to establish a presence in the region. To spearhead this expansion, Animoca Brands has appointed Omar Elassar as managing director for the Middle East.
Elassar will oversee the company’s Middle East growth and operations, playing a key role in its regional advancement. The new Dubai location acts as a hub for engaging partners, guiding strategic direction, aiding operations, and more.
Elassar brings eight years of Web3 and technology experience to Animoca Brands. He worked in growth strategy at Polkadot and in finance at Oliver Wyman, Deloitte, and Morgan Stanley.
Quoting Animoca Brands about the expansion, Evan Auyang, group president, said: “Omar’s deep expertise in Web3 makes him an exceptional addition to Animoca Brands. His leadership will be a key driver in driving Animoca Brands’ strategic growth in the Middle East and beyond.”
Omar Elassar commented that “We are excited to establish our first office in the Middle East, to support the evolving needs of the Web3 industry locally and globally”.
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