Global youth entertainment network, Complex Networks and decentralized gaming virtual worlds, The Sandbox have announced their collaboration to bring Complex to the Web3 Platform.
The companies will bring a unique gaming experience involving streetwear and sneaker culture to The Sandbox metaverse.
This new experience will allow users the opportunity to earn, win, buy and trade exclusive NFTs.
There will even be exclusive product drops from some of the most sought-after brands in youth culture.
The experience is planned to be developed by Los Angeles-based metaverse studio, Cosmo Media Labs.
“Complex Networks has invested a lot of resources into understanding the metaverse. This year we conducted a Web3 study through Complex Collective, our data and insights arm, to better understand our audience’s perspective, interest, and attitude towards the metaverse and NFTs,” said Nick Wang SVP, Business Development, Partnerships and International, Complex Networks. “The findings of that study informed the programming of ComplexLand 3.0, our metaverse e-commerce experience. With The Sandbox we will have the virtual real estate to continue in our efforts of delivering innovative metaverse experiences to our millennial and Gen Z audience.”
“We want to facilitate diverse cultural, fashion, and gaming experiences across The Sandbox, and Complex brings a distinctive take on pop culture to the metaverse,” said Jon Margolis, Head of M&A at The Sandbox. “We look forward to developing Complex’s LAND as a destination for fans of sneakers and streetwear around the globe.”
So this collaboration is part virtual real estate and part amusement park thanks to the Sandbox metaverse which allows creators the ability to embrace the idea of a continuous shared digital space where worlds and heroes collide to make magic.
Complex joins over 300 existing partnerships with major brands, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.
Complex Networks is a global youth entertainment network with popular brands such as Complex (pop culture and style), First We Feast (food entertainment), Pigeons & Planes (music discovery), Sole Collector (sneaker news) and ComplexCon (festival of cultural convergence), and a part of BuzzFeed Inc.
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