The companies will bring a unique gaming experience involving streetwear and sneaker culture to The Sandbox metaverse.
This new experience will allow users the opportunity to earn, win, buy and trade exclusive NFTs.
There will even be exclusive product drops from some of the most sought-after brands in youth culture.
The experience is planned to be developed by Los Angeles-based metaverse studio, Cosmo Media Labs.
So this collaboration is part virtual real estate and part amusement park thanks to the Sandbox metaverse which allows creators the ability to embrace the idea of a continuous shared digital space where worlds and heroes collide to make magic.
Complex joins over 300 existing partnerships with major brands, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.
Complex Networks is a global youth entertainment network with popular brands such as Complex (pop culture and style), First We Feast (food entertainment), Pigeons & Planes (music discovery), Sole Collector (sneaker news) and ComplexCon (festival of cultural convergence), and a part of BuzzFeed Inc.