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Apple’s Shot on iPhone Challenge

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Image showcasing new lens design and autofocus capability on the Ultra Wide camera, along with software integration, bring macro photography to iPhone, Courtesy of Apple

Apple is inviting iPhone 13 Pro and iPhone 13 Pro Max users to take part in their Shot on iPhone Challenge.

The Challenge starts from January 25 through to February 16, 2022. Winners of the competition will be announced in April.

The iPhone 13 Pro lineup features one of the most advanced camera systems ever in an iPhone and Apple uses this challenge to showcase the sharp and stunning images possible with the iPhone Camera.

To celebrate macro photography, Apple welcomes you to share your favourite macro photos taken on iPhone 13 Pro and iPhone 13 Pro Max on Instagram and Twitter using the hashtags #ShotoniPhone and #iPhonemacrochallenge to participate in the challenge. 

A panel of expert judges from the industry and Apple will review worldwide submissions and select 10 winning photos.

The winning photos will be celebrated in a gallery on Apple Newsroom, apple.com, Apple Instagram (@apple), and other official Apple accounts. They may also appear in digital campaigns, Apple Store locations, billboards, or in a public photo exhibition.

The competition will be judged by Anand Varma, Apeksha Maker, Peter McKinnon, Paddy Chao, Yik Keat Lee, Arem Duplessis, Billy Sorrentino, Della Huff, Kaiann Drance and Pamela Chen.

The pro camera system on iPhone 13 Pro and iPhone 13 Pro Max feature new Ultra Wide, Wide, and Telephoto cameras, all powered by the unmatched performance of the Apple-designed A15 Bionic. 

Some of the most impressive examples of macro photography are shots of seemingly everyday objects like a hairbrush, a food item, or a subject in nature like ice, snow, feathers, flowers, insects, or pets. The beauty of macro photography is its ability to turn the ordinary into the extraordinary.

Tips for iPhone 13 Pro macro photography:

  • Make sure to get close to your subject — you can get as close as 2 centimeters (about an inch) away.
Macro photography images on iPhone 13 Pro and iPhone 13 Pro Max are sharp and detailed.
  • Place the primary point of focus near the center of the frame, as that’s where the sharpest focus is when shooting in macro on iPhone.
  • Tap an area in the viewfinder to set a specific focus point.
  • Shoot at .5x to capture an Ultra Wide field of view, or try shooting at 1x for tighter framing — iPhone will automatically switch cameras as you get close while maintaining the 1x framing.

How to Submit your Macro Photography? How to enter the Shot on iPhone Challenge?

Simply share your best macro photos taken on the iPhone 13 Pro and iPhone 13 Pro Max on Instagram and Twitter, using the hashtags #ShotoniPhone and #iPhonemacrochallenge to participate in the challenge.

If you are a Weibo user, simply share your photo on Weibo using #ShotoniPhone# and #iPhonemacrochallenge#.

Captions must include the device model used to capture the image shared.

Participants may also choose to submit their images via email in the highest resolution to shotoniphone@apple.com.

The attached image must be using the file format ‘firstname_lastname_macro_iPhonemodel.’

The subject line must be: ‘Shot on iPhone Macro Challenge Submission.’

Photos can be straight from the camera, edited through Apple’s editing tools in the Photos app, or edited with third-party software.

Submissions will be accepted beginning at 6:01 a.m. PST on January 25, 2022, and ending at 11:59 p.m. PST on February 16, 2022

You must be 18 years of age or older to participate, and this challenge is not open to Apple employees or their immediate families.

What is up for grabs? what will I win?

Apple will compensate winners for their work and will pay a licensing fee to the 10 winning photographers for the use of such photos on Apple marketing channels.

Winners will also retain their rights to the winning photos. Winners will also grant Apple a royalty-free, worldwide, irrevocable, nonexclusive license for one year to use, modify, publish, display, distribute, create derivative works from, and reproduce the photo on Apple Newsroom, apple.com, Apple Twitter (@Apple), Apple Instagram (@apple), Apple WeChat, and Apple Weibo accounts, and may appear in Apple Store locations, on billboards, Apple internal exhibitions, in digital advertising, and any exhibitions.

Any photograph reproduced will include a photographer credit. If your photo is selected to be featured in marketing materials, you further agree to grant Apple-exclusive commercial use of the photo for the life of the license.

Ten winning photos will be featured on Apple Newsroom, apple.com, Apple Twitter (@Apple), Apple Instagram (@apple), Apple WeChat, and Apple Weibo accounts, and may appear in Apple Store locations on billboards, Apple internal exhibitions, in digital advertising, and any exhibitions. 

Winners will be notified on or close to April 12, 2022.

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